Most revenue risk is invisible.
Customers rarely complain before leaving. They disengage quietly — weeks or months before cancellation.
By the time churn shows up in billing data, the decision is already made.
Traditional analytics
Show activity — not decay.
Churn is not an event.
It’s a process.
We don’t ask
Whether a customer will churn.
We ask
Whether their behavior has deviated from their own historical baseline.
Early deviation is the most reliable signal — and the earliest moment to intervene.
Designed for speed, clarity,
and trust.
Connect your data
Connect existing product events. No SDK. No tracking overhaul.
Identify value
We identify your product’s true value action.
Monitor behavioral drift
Track how each account deviates from its own baseline over time.
Act on early signals
Receive clear, explainable alerts when risk emerges — before churn is visible.
Revenue growth from small retention improvements
Small retention gains create outsized revenue impact.
Preventing a single churn event often pays for the product many times over. This is revenue protection — not analytics.
Built for real-world
SaaS teams.
For teams that care about revenue
before it’s lost.
Designed for B2B SaaS teams where retention defines growth. Built for founders, revenue leaders, and customer success teams who need clarity — not complexity.
From early signals to
revenue decisions.
The first step is visibility.
Our long-term goal is decision support — understanding not just which accounts are at risk, but which actions actually prevent churn.
DriftGuard is the foundation of a revenue intelligence layer — not just a churn tool.
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Initialize a secure connection with our team.